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Production Management

Strategic Creative Direction

From Strategy to Brand Experience

OSB provides the strategic and creative direction required to translate the development's positioning into a cohesive market presence.

Our role focuses on the concept, creative direction and strategic integration of the project's visual identity, marketing applications and brand experiences.

Moodboard and architectural render for a real estate development

Creative Direction

  • Photography and render art direction
  • Marketing application guidelines
  • Website creative direction
  • Sales Gallery creative concept
  • Signage creative direction
  • Construction fence creative concept
  • Floor plan, keyplan and site plan design direction

Creative Direction in Practice

One Brand, Every Touchpoint

From printed stationery to construction-site signage, every application is directed under the same creative vision.

Luxury real estate stationery set with business cards, letterhead and coffee table book in cream and navy
Construction fence branding with elegant signage for a luxury development at golden hour

Render Production

Renders in Motion

We direct the production of still and animated renders that bring the development to life before it is built — for launch campaigns, sales galleries and investor presentations.

Technical Design

Floor Plans & Site Plan

We design the visual presentation of a project's spatial information — turning technical drawings into clear, elegant sales tools that help buyers understand layout, scale and context at a glance.

Request floor plans
Premium 3D isometric floor plan with unit specifications, keyplan and site plan for a luxury residence in warm cream and terracotta tones

Unit Floor Plan

3D unit plans with keyplan, area schedule and unit specifications — ready for brochures, landing pages and sales presentations.

Sales site plan sheet of a residential development sector showing building footprints, green areas, phasing diagram and unit typologies

Development Site Plan

Masterplan and sector plans for full developments — buildings, green areas, phasing and typology data laid out the way investors and buyers read them.

Design Capabilities

  • 3D floor plans
  • 2D floor plan design and styling
  • Keyplans and unit location plans
  • Site plans and masterplan layouts
  • Floor plan presentation systems
  • Amenity and lifestyle plans
  • Development phasing and typology sheets
  • Technical-to-sales drawing translation

Start a Request

Request Floor Plans & Site Plan

Tell us about your development and the deliverables you need — 3D floor plans, keyplans, site plans or a complete masterplan system. We will review the scope and come back with a tailored proposal.

  • Response within one business day
  • Scoped proposal with timeline and pricing
  • Aligned with your project's visual identity

Turn Strategy Into a Cohesive Brand Experience.

Get a Quote